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Mtcon 2025

Publications of 2025 Edition

MTCON, was held in its 6th year with the participation of many academics and professionals from all over the world.

Please click the fields below to download MTCON 2025 publications.

Book of Abstracts
Book of Full Papers
Conference Program

Co-Chairs

Roya Rahimi (Ph.D.)

Co-Chair

Muhammet Kesgin (Ph.D.)

Co-Chair

Venue

Speakers

Levent Altinay

Professor of Strategy and Entrepreneurship, Oxford Brookes Business School, UK, Editor-in-Chief of the Service Industries Journal
Biography

Dimitrios Buhalis

Professor, International Centre for Tourism and Hospitality Research, Bournemouth University Business School, UK, Editor-in-Chief of Tourism Review
Biography

Kaye Chon

Dean and Chair Professor, Walter & Wendy Kwok Family Foundation Professor of International Hospitality Management School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong, China, Editor-in-Chief of the Journal of Travel & Tourism Marketing and the Asia Pacific Journal of Tourism Research
Biography

Cihan Çobanoğlu

Professor, McKibbon Endowed Chair Dean of the School of Hospitality and Tourism Management, Director of M3 Center Muma College of Business, University of South Florida, USA, Editor-in-Chief of the Journal of Hospitality & Tourism Technology
Biography

Sara Dolnicar

Professor of Tourism, UQ Business School, The University of Queensland, Australia Editor-in-Chief of Annals of Tourism Research
Biography

Carlos Flavian

Professor of Marketing and chair of the METODO research Lab University of Zaragoza, Spain. Strategy. Editor of the SIJ; SJM-ESIC & Regional Editor of the IJCHM
Biography

Doğan Gürsoy

Regents Professor and Taco Bell Distinguished Professor of Hospitality Business Management, Carson College of Business, Washington State University, USA, Editor-in-Chief of the Journal of Hospitality Marketing & Management
Biography

Jafar Jafari

Professor Emeritus, University of Wisconsin-Stout, USA, Founding Editor Annals of Tourism Research Chief Editor Tourism Social Science Series, Co-Editor Bridging Tourism Theory and Practice and Encyclopedia of Tourism Founding President International Academy for the Study of Tourism
Biography

Whitney Moore

Assistant Professor of Kinesiology in the College of Health and Human Performance East Carolina University, USA
Biography

Fevzi Okumuş

Central Florida Hotel and Lodging Association (CFHLA) Preeminent Chair Professor, Rosen College of Hospitality Management, University of Central Florida, USA, Editor-in-Chief of the International Journal of Contemporary Hospitality Management and the Journal of Hospitality and Tourism Insights.
Biography

Vanessa Patrick

Bauer Professor of Marketing and Associate Dean for Research in the C.T. Bauer College of Business, University of Houston, USA President-Elect of the Society for Consumer Psychology
Biography

James (Jim) Petrick

Professor and Associate Dept Head for Research, Department of Hospitality, Hotel Management & Tourism Texas A&M University, USA, Co-Editor of the Journal of Travel Research
Biography

Prashant Pillai MBE

Pro Vice-Chancellor for Research and Knowledge Exchange, Professor of Cyber Security, University of Wolverhampton, UK
Biography

Robert Richardson

FIH, MI, Chief Executive of The Institute of Hospitality
Biography

Jennifer L. Schneider, CIH

Professor of Civil Engineering Technology, Environmental Management & Safety, Rochester Institute of Technology, USA. Senior Director, Curriculum Integration, Office of the Provost Eugene H. Fram Chair in Applied Critical Thinking Principal, Collaboratory for Resiliency & Recovery
Biography

Muzaffer Uysal

Provost Professor, Carney Family Endowed Professor of Hospitality & Tourism Management, Isenberg School of Management, University of Massachusetts Amherst, USA, Co-Founding Editor of Tourism Analysis, President of the International Academy for the Study of Tourism
Biography

Sanaz Vatankhah

FHEA Senior Lecturer of Business Management and Strategy, Graduate School of Business University of Bedfordshire, UK
Biography

Giampaolo Viglia

Professor of Marketing and Associate Head of Research and Innovation, Faculty of Business & Law, School of Strategy, Marketing and Innovation University of Portsmouth, UK, Editor-in-Chief of the Psychology & Marketing
Biography

Giampaolo Viglia

Professor of Marketing and Associate Head of Research and Innovation, Faculty of Business & Law, School of Strategy, Marketing and Innovation University of Portsmouth, UK, Editor-in-Chief of the Psychology & Marketing
Biography

Giampaolo Viglia

Professor of Marketing and Associate Head of Research and Innovation, Faculty of Business & Law, School of Strategy, Marketing and Innovation University of Portsmouth, UK, Editor-in-Chief of the Psychology & Marketing
Biography

Workshops

Giampaola Viglia (University of Portsmouth)

Whitney Moore (East Carolina University)

Carlos Flavian (University of Zaragoza)

Sanaz Vatankhah (University of Bedfordshire)

Levent Altinay (Oxford Brookes University)

Vanessa Patrick (University of Houston)

Panels & Keynote Presentations

Levent Altinay (Service Industries Journal)
Cihan Cobanoglu (Journal of Hospitality & Tourism Technology)
Sara Dolnicar (Annals of Tourism Research)
Giampaolo Viglia (Psychology & Marketing)
Dimitrios Buhalis (Tourism Review)

Chair: Ercan Sirakaya-Turk (University of South Carolina

Ibrahim Birkan (Atilim University)
Utkan Gülaçtı (Swissotel Bosphorus General Manager)
Cemil Hakan Kılıç (Istanbul Convention & Visitors Bureau)
Valerie Knoblauch (Visit Finger Lakes)

Chair: Asli Tasci (University of Central Florida)

Sara Dolnicar (University of Queensland)

Dimitrios Buhalis (Bournemouth University)

Cihan Çobanoğlu (Virscend University)
Faizan Ali (University of South Florida)

Dogan Gursoy (Washington State University)
Sameer Hosany (Royal Holloway University of London)
Richie Karaburun (New York University
Valerie Knoblauch (Visit Finger Lakes)

Chair: Fevzi Okumus (University of Central Florida)

Prashant Pillai (University of Wolverhampton)
Jennifer Schneider (Rochester Institute of Technology)
Vanessa Patrick (University of Houston)
Dimitrios Buhalis (Bournemouth University)

Chair: Muzzo Uysal (University of Massachusetts Amherst)

Kaye Chon (The Hong Kong Polytechnic University)

Jim Petrick (Texas A&M University)

Kaye Chon (Journal of Travel & Tourism Marketing; Asia Pacific Journal of Tourism Research)
Dogan Gursoy (Journal of Hospitality Marketing & Management)
Fevzi Okumus (International Journal of Contemporary Hospitality Management)
Jim Petrick (Journal of Travel Research)

Chair: Vanessa Patrick (University of Houston)

Awards

Best Presentation Awards

Anna Mattila, Aliana Man Wai Leong, Xinyuan Zhao, Fujin Wang, Zhenzhen Cui & Huan Yang

“Unfolding the Mechanisms of Customer Misbehavior on Frontline Employees’ Attitudes and Behavior”

 

Best Presentation Awards

Stelios Ioannidis, Giovana Goretti & Feijo Almeida

“Decentralised Autonomous Organisations (DAOs) in Tourism: A Theoretical Perspective and Real-World Paradigms”

Best Presentation Awards

Eda Alphan, Angad Dang & Cihan Çobanoğlu

“Scented Temptations: Unraveling the Aromatic Journey of Customer Choices in Quick Service Restaurants”

 

Best Paper Awards

Emre Ozan Aksöz, Yonca Bakır & Baran Arslan

“The Impact of Source Risk on Webrooming Behavior in Individuals’ Online Perceived Risk Dimensions in Tour Purchasing Decisions”

Gallery

Workshops

Panels

Opening Speeches

Concurrent Sessions

Closing Speech and Awards Ceremony

Social Events