Giampaolo Viglia
Professor of Marketing and Associate Head of Research and Innovation, Faculty of Business & Law, School of Strategy, Marketing and Innovation University of Portsmouth, UK, Editor-in-Chief of the Psychology & Marketing
BIOGRAPHY
Professor Giampaolo Viglia is Professor of Marketing at the Faculty of Business and Law (part-time appointment). I am also the Research Lead for the Marketing Subject Group, the Editor-in-Chief of Psychology & Marketing (3 ABS) and one of the Associate Editors of Annals of Tourism Research (4 ABS) and Journal of Business Research (3 ABS). His research interests revolve around consumer decision-making, pricing, services, including tourism and hospitality marketing. Professor Viglia serves on the Editorial Boards of Tourism Management (4 ABS), Journal of Service Research (4 ABS), Journal of Travel Research (4 ABS), Journal of Advertising Research (3 ABS), International Journal of Hospitality Management (3 ABS), and Journal of Services Marketing (2 ABS). He is also one of the Associate Editors of Service Industries Journal (2 ABS) and Tourism Review (1 ABS).
Workshop: Mediation and moderation in causal designs
The workshop on mediation and moderation in causal designs provides a comprehensive overview of these critical statistical concepts, emphasizing their importance in understanding complex relationships within research frameworks. Participants will engage in detailed discussions about the distinction between mediation—where one variable transmits the effect of another—and moderation, which examines how the relationship between two variables changes across levels of a third variable. Through hands-on activities and real-world examples, attendees will learn how to apply various statistical techniques to identify and interpret mediating and moderating effects, enhancing their ability to analyze data rigorously. The workshop also addresses common pitfalls and offers strategies for ensuring robust causal inferences, equipping researchers with valuable tools to elevate the quality of their empirical investigations.