Schedule

Workshop-1

…./…../2025 – ….:….., Hall:

Topic: Research funding: Hard nut to crack?

Leader: Levent Altinay, Professor of Strategy and Entrepreneurship, Oxford Brookes Business School, UK. Editor-in-Chief of the Service Industries Journal

Topic: Mediation and moderation in causal designs

Leader: Giampaolo Viglia, Professor of Marketing and Associate Head of Research and Innovation Faculty of Business & Law, School of Strategy, Marketing and Innovation, University of Portsmouth, UK. Editor-in-Chief of the Psychology & Marketing 

Topic: Examining mediation and moderation relationships with longitudinal structural equation modeling

Leader: Whitney Moore, Assistant Professor of Kinesiology in the College of Health and Human Performance, East Carolina University, USA

Topic: Redefining research: The role of AI and immersive tech in data collection and processing

Leader: Carlos Flavián, Professor of Marketing and chair of the METODO research Lab, University of Zaragoza, Spain. Strategy Editor of the SIJ & Regional Editor of the IJCHM

Topic: Decoding complex choices: Harnessing fuzzy decision-making techniques for tourism and hospitality research

Leader: Sanaz Vatankhah, FHEA, Graduate school of Business, University of Bedfordshire Business School, UK

Topic: The power of saying no: Learning the ART of empowered refusal

Leader: Vanessa Patrick, Bauer Professor of Marketing and Associate Dean for Research C.T. Bauer College of Business, University of Houston, USA, President-Elect of the Society for Consumer Psychology