Prof. Giampaolo Viglia

Giampaolo Viglia is Professor of Marketing and the current Editor-In-Chief of Psychology &
Marketing. He serves as one of the associate editors of Annals of Tourism Research. His research
interests revolve around service marketing, pricing, and hospitality management. His work has
been published in a number of international journals, such as Journal of the Academy of
Marketing Science, Journal of Service Research, Tourism Management, Journal of Travel Research and International Journal of Contemporary Hospitality Management, among others