Musa Pınar

Photo by Jon L. Hendricks
Prof. Musa Pınar

Valparaiso University

BIOGRAPHY

Musa Pinar (Ph.D., Mississippi State University) is a Professor of Marketing, and Paul H. Brandt Professor of Business in the College of Business at Valparaiso University. His research interests include service quality, brand orientation, gender effect in the sales field and tourism, gender-food stereotypes, brand ecosystem, and measuring brand equity in banking, higher education, sports league, and political party. He has published in various academic journals and presented papers at national and international conferences and has received several best paper awards at several conferences.