Laiba Ali
Post Doctoral Researcher, KFUPM Business School, King Fahd University of Petroleum and Minerals, Saudi Arabia
BIOGRAPHY
Dr. Laiba Ali is a Postdoctoral Researcher at the Interdisciplinary Research Centre for Finance and Digital Economy, King Fahd University of Petroleum & Minerals, and an Assistant Professor at NUST Business School. Her research focuses on consumer behavior, service marketing, technology in hospitality and tourism, and e-sports marketing. She has published in leading SSCI journals and actively contributes to academia through teaching, supervision, and conference engagement. Her work emphasizes innovation in tourism and hospitality, with particular attention to AI adaptation, accessibility, and the dynamics of digital consumer engagement.
Professor Levent Altinay will share his experience of successful funding applications to the prestigious funding bodies including EU, Horizon, ESRC (Economic Social Research Council), Newton, British Academy, British Council and TUBITAK. During the workshop, Altinay will cover a wide range of topics including creative idea generation for research funding, formation of multidisciplinary research consortiums, use of networks, research design, dissemination of research findings and the generation of academically robust, practically meaningful research impact.