Babak Taheri

Babak Taheri is a Full Professor & Associate Department Head of Graduate Programs in the Arch H. Aplin III ’80 Department of Hospitality, Hotel Management & Tourism at Texas A&M University. He has an established reputation in the marketing field with a specific expertise in innovation, digital transformation, consumer research and services marketing management. The innovative nature of his research traces to multidisciplinary work and to methodologically robust measurement and assessment of key concepts. In recent years, he has over 150 academic publications, a significant number of which are in internationally rated top-tier journals with high impact factors.  He is Associate Editor of four journals: The Service Industries Journal, Journal of Hospitality & Tourism Research, International Journal of Contemporary Hospitality Management, and Tourism Analysis. Furthermore, he received extensive coverage in media outlets such as The Conversation, The Irish Times, Travel Daily News, and Esports News.