Ali Selçuk Can
Academic Co-Director, Senior Lecturer, University of Portsmouth
BIOGRAPHY
Dr. Ali Selcuk Can is a Senior Lecturer at the University of Portsmouth, where he also earned his PhD in Marketing. Prior to his current role, Dr. Can served as a Lecturer at the same institution. He holds a Master of Business Administration (MBA) from the University of Wolverhampton (UK) and a Bachelor’s degree in Public Finance from Ankara University (Türkiye).
Dr. Can’s research interests span marketing communications, branding, consumer behavior, social media marketing, influencer marketing, sustainability in marketing, and the applications of AI in marketing and consumer contexts. His research approach predominantly employs experimental design to explore these evolving domains.
His scholarly work has been published in prestigious academic journals, including the Journal of Advertising, International Journal of Advertising, Decision Support Systems, Tourism Management, Journal of Travel Research, Annals of Tourism Research, and the International Journal of Hospitality Management, among others.
