PLS-SEM: A Hands-on Workshop

This 6 hours worship will introduce the use of Partial Least Squares method of Structural Equation Modelling (PLS-SEM). PLS-SEM has recently gained increasing attention in various disciplines including management information systems, marketing, strategic management, accounting, family business research, operations management, and organizational research. Researchers and practitioners appreciate the various advantageous features that PLS path modelling offers in practical applications. Consequently, the method is currently regarded as suitable and, to some extent, a favorable alternative to the more restrictive traditionally used Covariance based SEM (CB-SEM). We believe that this workshop will help postgraduate students/researchers on how to do basic analysis using the SmartPLS software and how to present them professionally. SmartPLS is one of the leading software tools for PLS-SEM. It combines state of the art methods with an easy to use and intuitive graphical user interface.

The workshop will help you to:

  • Understand the difference between two main types of SEM i.e., (i) CB-SEM and (ii) PLS-SEM.
  • Understand the conditions where to use PLS-SEM and basic conceptions about it.
  • Basic conceptions/misconceptions about PLS-SEM.
  • Assessment of usage of PLS-SEM in Hospitality and other disciplines
  • Mediation and moderation
  • Higher order constructs
  • Apply PLS-SEM to analyses data related to thesis and research papers.

Attend this special session to learn more about PLS-SEM and smartPLS and integrate these tools in your research! The session will introduce some basic datasets and examples that are developed to assist attendees of this session.

Presenter: Dr. Faizan Ali, University of South Florida Sarasota Manatee

Dr. Faizan Ali is an Assistant Professor in the College of Hospitality and Technology Leadership (CHTL) at the University of South Florida Sarasota-Manatee (USFSM). He received his Ph.D. in Marketing with a dissertation written on customer experience in hospitality industry at the International Business School, University Technology Malaysia (UTM-IBS) and a Masters in Management with a dissertation on consumer behaviour in airline industry from Glyndwr University, United Kingdom.

Dr. Ali has also authored more than 80 international refereed journal articles and international conference papers. His recent research has been accepted and published in internationally refereed top tier hospitality, tourism and services related journals. Dr. Ali is recipient of numerous research awards and is an active member of academic hospitality associations. Currently, he serves as the Coordinating Editor for International Journal of Hospitality Management and as an Assistant Editor (Methodology) for International Journal of Contemporary Hospitality Management and Journal of Hospitality and Tourism Technology. He also serves on the editorial boards of numerous journals. Dr. Ali is a trained expert in usage of various statistical tools such as Structural Equation Modelling (SEM) and Partial Least Squares (PLS-SEM). He has conducted numerous SEM and Business Research Methods related workshops in USA, China, Pakistan, Turkey, Vietnam, Malaysia and South Korea. Prior to joining USFSM, Dr. Ali was a Post-doctoral researcher at the Dedman School of Hospitality, The College of Business, Florida State University. He also manages a dedicated YouTube Channel “ResearchBeast” to discuss issues related to research and researchers.